Pepsi / United Arab Emirates / 2021Digital & Tech · Design & Packaging · Events & Sponsorship
Cans of the World.
Pepsi marked Expo 2020 Dubai with nine illustrated cans that unlocked country-themed augmented-reality experiences.
- Brand
- Pepsi
- Market
- United Arab Emirates
- Region
- GCC
- Year
- 2021
The challenge
Make Pepsi's Expo partnership tangible to visitors through a product experience that reflected the event's international character.
The idea
Each limited-edition can celebrated a different country. Scanning it opened an augmented-reality experience and offered consumers a chance to win Expo tickets; DMS supported the launch with audience targeting.
Results
- DMS reported that the audience built from its survey data delivered a 125% higher click-through rate and a 37.4% higher video view-through rate than the regular audience.
Case study source: DMS / Choueiri Group Source ↗
Credits
- Brand
- Pepsi
- Packaging design
- PepsiCo Design & Innovation
- Media and data partner
- DMS
- Event
- Expo 2020 Dubai
