LEGO Group / UAE / 2025Social · PR Stunts
Build It With Him (Father's Day).
LEGO swapped clichéd Father's Day gifts for brick-built versions of them, nudging kids and dads to build together, backed by a YouGov survey.
- Brand
- LEGO Group
- Agency
- Publicis Middle East
- Market
- UAE
- Region
- GCC
- Year
- 2025
Results
- Survey: 75% of UAE dads have received the same gift multiple times
Case study source: Publicis Middle East Source ↗
