Breast Cancer Awareness 2026.
NEZO Salt and Aster Clinics took breast-screening reminders into supermarkets and cinemas in four Gulf markets, with a QR code leading to a free clinical breast exam.
- Brand
- NEZO Salt x Aster Clinics
- Agency
- Trivium Advertising
- Market
- UAE, Oman, Qatar, Bahrain
- Region
- GCC
- Year
- 2026
The challenge
Breast cancer is the most frequently diagnosed cancer in the UAE, at 21.4% of new cases, and women there are often diagnosed in their early 40s. Awareness messages tend to stay in clinics, while mothers and carers often put their family's health before their own checks.
The idea
A household salt brand became the reminder. Throughout October, a QR code on NEZO's communications led to a voucher for a free physical breast examination at Aster Clinics, valid until 31 December 2026. The message ran on Lulu trolleys in the UAE and Qatar, gondolas in Lulu, Union Coop, Nesto, Grandiose and Carrefour outlets, VOX Cinemas Mall of the Emirates screens and mall digital screens, plus weekend promoters, wellness talks, influencers and Noon Minutes sampling. A Pink Manicure reward with TLC Rewards was linked to purchases, and in the UAE sales of NEZO Himalayan Pink Salt support Al Jalila Foundation. OOH by Hikaya Media.
Case study source: Campaign Middle East Source ↗
