Abu Dhabi Department of Tourism and Culture / الإمارات / 2023الأفلام
Big News with Shaq.
Abu Dhabi cast Shaquille O’Neal as a comic news anchor to announce its events and experiences.
- العلامة التجارية
- Abu Dhabi Department of Tourism and Culture
- الوكالة
- Serviceplan Middle East
- السوق
- الإمارات
- المنطقة
- الخليج
- السنة
- 2023
التحدي
Abu Dhabi needed a thumb-stopping way to announce its event calendar.
الفكرة
A humorous news-desk format casts Shaquille O'Neal as anchor, releasing bite-sized videos that super-size Abu Dhabi's upcoming experiences.
مصدر دراسة الحالة: Branding in Asia المصدر ↖
فريق العمل
- العلامة التجارية
- Abu Dhabi Department of Tourism and Culture
- المخرج
- Nalle Sjöblad
