Biban24.
Monsha'at's five-day entrepreneurship forum in Riyadh in November 2024, a global edition of Biban under the theme 'A Global Destination for Opportunities' that also hosted the Entrepreneurship World Cup finals.
- Brand
- Monsha'at
- Market
- Saudi Arabia
- Region
- Saudi Arabia
- Year
- 2024
The challenge
Monsha'at, the Small and Medium Enterprises General Authority, made Biban24 an 'expanded and global continuation of previous editions' to strengthen entrepreneurship in the Kingdom for local and international founders (MUSE entry), and said its agreements would help 'solidify Saudi Arabia's position as a global hub for entrepreneurial opportunities' (SPA).
The idea
The forum ran from 5 to 9 November 2024 at the Riyadh Front Exhibition and Conference Center, planned with more than 250 local and international speakers, 1,350 exhibitors and 150 support bodies, and hosted the finals of the Entrepreneurship World Cup (SPA), where 100 finalists from 52 countries pitched (Monsha'at). Monsha'at entered the event itself, with films on the forum's BibanGlobal YouTube channel.
Results
- More than 182,000 visitors, according to Monsha'at as reported by SPA
- Agreements and launches worth more than SAR 35.4 billion, by the same figures
- More than 1,350 startups from 72 countries took part, by the same figures
Case study source: Saudi Press Agency Source ↗
Awards
- MUSE Creative Awards 2025Event - New Category: EntrepreneurshipPlatinum
Credits
- In-house team
- Monsha'at
