Etihad Airways / عالمي / 2026الأفلام · الإعلانات الخارجية · التواصل الاجتماعي
Beyond Borders.
Etihad connected travel with personal ambition through real stories of people moving beyond the familiar.
- العلامة التجارية
- Etihad Airways
- السوق
- عالمي
- المنطقة
- عالمي
- السنة
- 2026
التحدي
Build a clearer emotional position for Etihad and increase consideration among travellers as the airline expands its international network.
الفكرة
Tell the real journeys of people pursuing ambitions across geographic and personal boundaries. A global film-led campaign connects those stories with the spirit of Abu Dhabi, extending the idea across paid media, brand partnerships and Etihad’s own channels.
مصدر دراسة الحالة: Little Black Book المصدر ↖
فريق العمل
- العلامة التجارية
- Etihad Airways
- الاستراتيجية الإبداعية، concept and scripts
- Etihad Airways in-house creative team
- Director of brand, creative and social media
- Ruaraidh Smeaton
- الوكالة الإعلامية
- PHD
- Sponsorship agency
- CAA
- دار الإنتاج
- Hanzo, Dubai
