Milka / Global / 2023Experiential
Beeping Bunny.
Milka created a sound-emitting bunny device so visually impaired children could take part in Easter egg hunts.
- Brand
- Milka
- Market
- Global
- Region
- Global
- Year
- 2023
The challenge
Traditional Easter egg hunts rely on sight, leaving blind and partially sighted children out.
The idea
Developed with French organisation Aveugles de France, the bunny beeps to guide children towards hidden chocolate eggs by sound alone. A launch event let visually impaired kids try a hunt for the first time, and it was filmed for an emotional brand film.
Case study source: Activation Ideas Source ↗
