⁨Back to School 2026⁩.

⁨Translate the emotional pressure of school-season expenses into a relatable film instead of a list of financial figures.⁩

⁨Show a father surrounded by a growing list of family requests, voiced in Bahraini Arabic. When he opens the app, the noise subsides and the scene returns to calm. Supporting social assets extend the same story across campaign formats. The linked video is the agency's seven-second campaign preview.⁩