FLOOSS / Bahrain / 2026Film · Social
Back to School 2026.
FLOOSS turned back-to-school spending pressure into a comic family scene.
- Brand
- FLOOSS
- Market
- Bahrain
- Region
- GCC
- Year
- 2026
The challenge
Translate the emotional pressure of school-season expenses into a relatable film instead of a list of financial figures.
The idea
Show a father surrounded by a growing list of family requests, voiced in Bahraini Arabic. When he opens the app, the noise subsides and the scene returns to calm. Supporting social assets extend the same story across campaign formats. The linked video is the agency's seven-second campaign preview.
Case study source: The Collective Creative Agency Source ↗
Credits
- Brand
- FLOOSS
- Creative agency
- The Collective Creative Agency
- Script, film production and post
- The Collective Creative Agency
