AMAALA / Red Sea Global / Global (Saudi Arabia destination) / 2025Film
Awaken Life's Rhythm.
AMAALA's first global campaign contrasts urban pace with the stillness and natural beauty of Saudi Arabia's Red Sea coast.
- Brand
- AMAALA / Red Sea Global
- Agency
- And Us
- Market
- Global (Saudi Arabia destination)
- Region
- Global
- Year
- 2025
The challenge
Introduce a new wellness destination to global travellers and communicate a travel experience centred on presence and connection.
The idea
A cinematic film moves from the pace of cities such as Paris, Tokyo and New York to AMAALA's coastline. Choreography, landscape and floating VFX spheres express a more harmonious rhythm of life.
Case study source: Little Black Book Source ↗
Credits
- Creative agency
- And Us
- Director
- Neels Castillon
- Production company
- Déjà Vu
- Director representation and production
- Ridley Scott Associates
- Director of photography
- Romain Alary
- Choreography
- Fanny Sage
- Visual effects
- RODEO FX
- Creative director
- Saymon Medeiros
