Google India / India / 2024Film · Digital & Tech
Android Tap to Pay.
Four films position Tap to Pay inside Gen Z life.
- Brand
- Google India
- Agency
- FCB India
- Market
- India
- Region
- Global
- Year
- 2024
The challenge
Payments should not interrupt always-on moments.
The idea
Everyday social, gaming and friend moments continue while paying.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- Google India
- chief creative officer
- Mayuresh Dubhashi
- director
- Achowe
