AlUla (Royal Commission for AlUla) / Saudi Arabia / 2021Film
AlUla: The World's Masterpiece.
AlUla's first destination brand campaign, a 90-second Bruno Aveillan film following a young Saudi woman through Hegra, Maraya and Jabal AlFil to spur domestic visits.
- Brand
- AlUla (Royal Commission for AlUla)
- Agency
- Leo Burnett
- Market
- Saudi Arabia
- Region
- Saudi Arabia
- Year
- 2021
Case study source: Leo Burnett Source ↗
