Almatar / Saudi Arabia / 2025Film · Digital & Tech · Promo
Almatar Summer Campaign 2025.
Saudi travel app Almatar used a hand-fan motif to promote its summer travel campaign.
- Brand
- Almatar
- Agency
- Hudhud Creative
- Market
- Saudi Arabia
- Region
- Saudi Arabia
- Year
- 2025
The challenge
Promote summer travel offers and the app's range of destinations to Saudi travellers.
The idea
A familiar hand fan became the campaign's visual device, appearing in the film and in the app as part of the summer activation.
Case study source: Ads of the World / Hudhud Source ↗
Credits
- Brand
- Almatar
- Creative agency
- Hudhud Creative
- Production company
- Maraya
- Director
- Abdulkarim Abdullah
- Creative director
- Mansour Sindy
- Art director
- Awab Babakr
- Copywriter
- Budoor Bawazir
