Aldar Properties / UAE / 2021Film
Alghadeer.
Aldar presented its Alghadeer residential community as a natural haven seen through a child's imagination.
- Brand
- Aldar Properties
- Agency
- M&C Saatchi UAE
- Market
- UAE
- Region
- GCC
- Year
- 2021
The challenge
Make a residential development feel inviting and distinctive through an emotional story.
The idea
Director Omar Abbas contrasted the concrete city with a storybook-like natural environment, using a child's perspective to convey the possibility of life at Alghadeer.
Case study source: Campaign Middle East Source ↗
Credits
- Client
- Aldar Properties
- Creative agency
- M&C Saatchi UAE
- Production company
- electriclimefilms
- Director
- Omar Abbas
- Director of photography
- Mik Allen
- Producer
- Alia Abouraya
