PUMA Middle East / السعودية / 2026التصميم والتغليف
A Glory That Continues to Shine.
PUMA and AL-HILAL's 2026/27 third kit hides its logos in UV-reactive ink, so the near-black shirt shows its branding only after dark.
- العلامة التجارية
- PUMA Middle East
- السوق
- السعودية
- المنطقة
- السعودية
- السنة
- 2026
التحدي
Club kits launch every season and fight for the same fan attention. PUMA wanted a design that gave AL-HILAL supporters a reason to keep photographing and sharing the shirt.
الفكرة
The near-black kit with sky-blue accents reads as understated by day. Under UV light the PUMA and AL-HILAL logos glow, a two-part reveal built into the product itself, sold under the line "A glory that continues to shine".
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فريق العمل
- رئيس التسويق، PUMA Middle East
- Jonathan Bannister
- Chief Marketing and Content Officer, AL-HILAL
- Vanessa Basora
