الأحد، 25 أكتوبر
Nagwa / السعوديةالتجارب الحيّة · التصميم والتغليف

⁨Nagwa Shines Bright⁩.

Hueman Form's winter pop-up for Nagwa, built around a deconstructed carousel: glowing kiosks, a coffee cart, kashta-style seating and a wishing well, under the line شبينا ضو نقوة, which the entry renders as 'Nagwa Shines Bright' (literally 'we've lit Nagwa's fire').

العلامة التجارية
Nagwa
الوكالة
Hueman Form
السوق
السعودية
المنطقة
السعودية
⁨Nagwa Shines Bright⁩

التحدي

⁨The brief was seasonal. The entry describes the 'Nagwa Winter Experience' as 'a whimsical reinterpretation of Arabian winter festivities' that draws on desert gatherings, campfires and coffee, and that reflects 'Nagwa’s identity and seasonal spirit'.⁩

الفكرة

Hueman Form, whose co-founders Alanoud Al-Sahhaf (interior design) and Lujayn Abu Shal (graphic design) are credited on the entry, built the space around a winter carousel, 'a symbolic vehicle that carries visitors between reality and fantasy'. It had three attractions: a coffee cart, seating inspired by the kashta, the Gulf's winter outings to the desert, and a wishing well where guests share their hopes and dreams. The line plays on light as both festive illumination and the warmth of a campfire. The entry's photos show carousel-style kiosks branded 'nagwa نقوة', strung with lights and star shapes.

مصدر دراسة الحالة: MUSE Creative Awards المصدر ↖

الجوائز

فريق العمل

Co-founder and interior designer, Hueman Form
Alanoud Al-Sahhaf
Co-founder and graphic designer, Hueman Form
Lujayn Abu Shal

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