Porsche Centre Dubai & Northern Emirates / الإمارات / 2024التجارب الحيّة · الفعاليات والرعاية · الرقمي والتقنية
AI Magical Garden: All-Electric Macan Launch.
Porsche's all-electric Macan was revealed at a Dubai event blending a real garden with AI and mapped light.
- العلامة التجارية
- Porsche Centre Dubai & Northern Emirates
- السوق
- الإمارات
- المنطقة
- الخليج
- السنة
- 2024
التحدي
Launch the all-electric Macan in Dubai with an experience that expressed the model's theme of individuality.
الفكرة
SORRY,GUYS transformed ME Dubai into a garden of more than 500 plants, with an AI photo booth, augmented-reality mirror and interactive zones. BUREAU BÉATRICE created the light-mapping reveal.
النتائج
- The launch took place on 4 October 2024 at ME Dubai.
مصدر دراسة الحالة: Campaign Middle East المصدر ↖
فريق العمل
- العميل
- Porsche Centre Dubai & Northern Emirates, Al Nabooda Automobiles LLC
- الوكالة الإبداعية
- SORRY,GUYS Creative Agency
- Reveal and light-mapping partner
- BUREAU BÉATRICE
