Porsche Centre Dubai & Northern Emirates / UAE / 2024Experiential · Events & Sponsorship · Digital & Tech
AI Magical Garden: All-Electric Macan Launch.
Porsche's all-electric Macan was revealed at a Dubai event blending a real garden with AI and mapped light.
- Brand
- Porsche Centre Dubai & Northern Emirates
- Market
- UAE
- Region
- GCC
- Year
- 2024
The challenge
Launch the all-electric Macan in Dubai with an experience that expressed the model's theme of individuality.
The idea
SORRY,GUYS transformed ME Dubai into a garden of more than 500 plants, with an AI photo booth, augmented-reality mirror and interactive zones. BUREAU BÉATRICE created the light-mapping reveal.
Results
- The launch took place on 4 October 2024 at ME Dubai.
Case study source: Campaign Middle East Source ↗
Credits
- Client
- Porsche Centre Dubai & Northern Emirates, Al Nabooda Automobiles LLC
- Creative agency
- SORRY,GUYS Creative Agency
- Reveal and light-mapping partner
- BUREAU BÉATRICE
