Cartoon Network MENA / الإمارات / 2026التجارب الحيّة · حملات العلاقات العامة
Adventure Time: Side Quests x Museum of Candy.
Cartoon Network launched Adventure Time: Side Quests in the region by turning Dubai's Museum of Candy into the show's Candy Kingdom for five days.
- العلامة التجارية
- Cartoon Network MENA
- الوكالة
- M+C Saatchi Middle East
- السوق
- الإمارات
- المنطقة
- الخليج
- السنة
- 2026
التحدي
A returning animated franchise needed a physical moment in the region to match the global premiere, for kids and for the adults who grew up with it.
الفكرة
The museum's rooms, games and cafe became part of the Land of Ooo, with Finn, Jake and Princess Bubblegum installations, photo spots and on-site calligraphy personalising merchandise. The takeover opened on 10 October after a media and influencer preview, backed by four weeks of teasers on Cartoon Network's social and YouTube channels and DOOH along Sheikh Zayed Road.
النتائج
- About 1,000 visitors over five days and 60,000-plus views of brand content, according to the figures reported by Campaign Middle East.
مصدر دراسة الحالة: Campaign Middle East المصدر ↖
فريق العمل
- العلاقات العامة
- M+C Saatchi Middle East
- Additional company
- Museum of Candy, Dubai
- Marketing, PR & Digital Manager, Kids Content, MENA, Cartoon Network MENA
- Aya Hammad
- Marketing & Digital Coordinator, Cartoon Network MENA
- Nada AlDash
- PR Director, M+C Saatchi Middle East
- Rashmi Jeetendra
- PR Account Manager, M+C Saatchi Middle East
- Sydney Miranda
- PR Account Executive, M+C Saatchi Middle East
- Renad Nahfawi
