adidas / Saudi Arabia / 2025OOH · Social
adizero EVO SL: Riyadh Tower Takeover.
adidas brought its EVO SL campaign to two prominent Riyadh towers with large-scale digital outdoor visuals.
- Brand
- adidas
- Agency
- Mediacom / Jellyfish
- Market
- Saudi Arabia
- Region
- Saudi Arabia
- Year
- 2025
The challenge
Bring the global adizero EVO SL campaign to life at scale for audiences in Saudi Arabia.
The idea
The Saudi execution projected global campaign visuals featuring Lionel Messi and Mohamed Salah on Kingdom Tower and Burj Rafal. Mediacom handled media and Jellyfish adapted the creative.
Results
- The activation appeared on two Riyadh towers; the source describes a 7 p.m. to 3 a.m. display window.
Case study source: Campaign Middle East Source ↗
Credits
- Brand
- adidas
- Media agency
- Mediacom
- Creative adaptation
- Jellyfish
- Content capture
- Luminere
- Campaign talent
- Lionel Messi
- Campaign talent
- Mohamed Salah
