Decathlon Canada / Canada / 2021Retail & Shopper
Ability Signs.
Decathlon redrew the standard wheelchair accessibility symbol as a set of icons showing disabled athletes playing different sports.
- Brand
- Decathlon Canada
- Agency
- Rethink
- Market
- Canada
- Region
- Global
- Year
- 2021
The challenge
The access symbol designed in 1968 shows people with disabilities only as static, not as active sportspeople.
The idea
Inspired by Canada's Paralympic team, the retailer created accessibility signs depicting basketball, rugby, tennis and more, and installed them at its stores. The icons were offered free online for anyone to download and use.
Case study source: Activation Ideas Source ↗
