New Balance x Al Jazira Club / UAE / 2026Film
A Love Letter to Abu Dhabi.
Al Jazira Club and New Balance launched three Abu Dhabi-inspired kits for 2026-27 with a film about the city's fans rather than its players.
- Brand
- New Balance x Al Jazira Club
- Agency
- 815 Studios
- Market
- UAE
- Region
- GCC
- Year
- 2026
The challenge
New kits are usually sold on stars and product shots. The club wanted the launch to speak to belonging in Abu Dhabi ahead of the first matchday.
The idea
815 Studios, the club's creative and production partner since 2020, followed supporters wearing the new shirts in short snapshot moments across the capital as the city gets ready for the season. Guy Mannion directed and edited, with casting through Mixfame.
Case study source: Campaign Middle East Source ↗
Credits
- Creative agency and production
- 815 Studios
- Additional company
- Mixfame
- Group Commercial and Marketing Officer, Al Jazira Club
- Reem Al Nuwais
- Marketing and Communication Manager, Al Jazira Club
- Ahmed Bahaeldin
- Director & Editor, 815 Studios
- Guy Mannion
- Producer, 815 Studios
- Thomas Mitchell
- Writer, Director of Photography & Colourist, 815 Studios
- Daniel O'Flaherty
- Gaffer, 815 Studios
- Walid Hamieh
- Best Boy, 815 Studios
- Alam Hamieh
- 1st A/C, 815 Studios
- Loai Alrashed
- 2nd A/C, 815 Studios
- Sohel Ghibah
- Sparks, 815 Studios
- Mulham Hameh
- Sparks, 815 Studios
- Yousef Nasralden
- Sparks, 815 Studios
- Khattar Hajaly
- Sparks, 815 Studios
- Alaa Abou Trabi
- Sparks, 815 Studios
- Morhaf Hameh
- Additional Music Production & Composition
- Kirk Mannion
- Sound Design
- Guy Mannion
- ADR Artist
- Carmel McKiernan
- Photographer
- Benjamin Looi
- BTS Coverage
- Rômullo Eduardo Leite Tiburcio
- Casting Coordinator, Mixfame
- Sabine Sarkis
