Tottus / Peru / 2023Retail & Shopper
A Life-Saving Bargain.
Peruvian supermarket Tottus put affordable mammogram packages on its shelves during Breast Cancer Awareness Month.
- Brand
- Tottus
- Agency
- McCann Lima
- Market
- Peru
- Region
- Global
- Year
- 2023
The challenge
Most Peruvians lack private health insurance, and many women are diagnosed with breast cancer late.
The idea
Shoppers could buy a mammography pack below the average market price alongside their groceries. Each envelope held a code to book the screening at partner Clínica Internacional, with outdoor, digital, radio and TV supporting the launch.
Case study source: Activation Ideas Source ↗
