Tiger Beer / SEA (SG/MY/VN) / 2023Experiential
A Bolder Tomorrow.
Tiger Beer urged Southeast Asian audiences to pause relentless striving and celebrate their progress.
- Brand
- Tiger Beer
- Agency
- Le Pub APAC
- Market
- SEA (SG/MY/VN)
- Region
- Global
- Year
- 2023
The challenge
Asian young adults chased future goals while overlooking present achievements.
The idea
A frozen-people street stunt and film interrupt relentless striving, urging Gen Z and millennials across Southeast Asia to celebrate progress.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- Tiger Beer
- director
- Felipe Mansur
