Cerveza Patagonia / Brazil / 2022Experiential
5 Billion Star Hotel.
Cerveza Patagonia created an outdoor hospitality experience centered on nature and stargazing.
- Brand
- Cerveza Patagonia
- Agency
- Beta Collective
- Market
- Brazil
- Region
- Global
- Year
- 2022
The challenge
Travelers wanted nature, stars, and outdoor experiences after lockdowns.
The idea
Invite guests to a mountain hotel beneath billions of stars, pairing nature, astronomy, fire cooking, and sunset views.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- Cerveza Patagonia
- client
- Ambev
- producer
- Samantha de Freitas Vieira
