WPP names Adam Gerhart its global chief client officer.
WPP has hired Adam Gerhart to run its biggest global client relationships and the network of Global Client Leaders. He sits on the executive committee in New York, reports to COO Devika Bulchandani, and is tasked with pulling WPP's data, AI and creative work together.
Why it matters
Holding companies are reorganising around a few big clients and integrated, AI-led offers.
Related trends.
AdvertisingTarget's Roundel: only 8% of advertisers judge on incrementality
Target's retail media arm Roundel has pushed incrementality, the sales an ad adds beyond what would have happened anyway, as the right metric. At a New York advertiser event, a Roundel executive said only 8% of its advertisers use it as their main measure.
Why it mattersRetail media budgets still run on easier metrics that can overstate what ads really add.
AdvertisingPublicis aims to cut manual tasks by a quarter with AI
On its Q3 call, Publicis said AI agents should remove about 25% of manual, repetitive work. Unlike rivals cutting staff, Arthur Sadoun says the group keeps hiring and is giving over 90% of its 114,000 people AI tools.
Why it mattersHolding companies now split on AI: fewer people at some, same people doing higher-value work at Publicis.
AdvertisingRed Bull teams up with Al Ain Club, arriving by paramotor
Red Bull opened its partnership with UAE football club Al Ain by flying paramotor pilot Dimitris Kolliakos into the stadium. The deal centres on performance, scouting and youth development, using Red Bull's academy experience.
Why it mattersA sponsorship built on talent development and a launch stunt, not just a logo on the shirt.
