Victoria's Secret makes its fashion show a fan event.
Victoria's Secret built this year's show, held in Los Angeles on 18 October, around participation: ticket drops, an episodic series following the search for a new Angel, a global YouTube and social stream, and its first post-show TikTok Live.
Why it matters
A tentpole show reworked as a content series and community moment, not a one-night broadcast.
Related trends.
Dubai sets new content rules for outdoor ads, AI included
Dubai Municipality has issued Advertising Content Regulation Guidelines that set shared standards for outdoor ads across the emirate, from copy, images and logos to animation, digital screens and interactive formats. The rules also cover how AI and digital tech are used.
Why it mattersOOH creative in Dubai, including AI-made and digital work, now has one rulebook to check against.
Publicis aims to cut manual tasks by a quarter with AI
On its Q3 call, Publicis said AI agents should remove about 25% of manual, repetitive work. Unlike rivals cutting staff, Arthur Sadoun says the group keeps hiring and is giving over 90% of its 114,000 people AI tools.
Why it mattersHolding companies now split on AI: fewer people at some, same people doing higher-value work at Publicis.
Target's Roundel: only 8% of advertisers judge on incrementality
Target's retail media arm Roundel has pushed incrementality, the sales an ad adds beyond what would have happened anyway, as the right metric. At a New York advertiser event, a Roundel executive said only 8% of its advertisers use it as their main measure.
Why it mattersRetail media budgets still run on easier metrics that can overstate what ads really add.
