USA Today Co. sues OpenAI over news content used for training.
USA Today Co. filed a copyright complaint in New York, alleging OpenAI trained ChatGPT on articles from 19 of its publications and reproduces its reporting. It seeks over $250 million in damages.
Why it matters
Publisher fights with AI firms will shape how news content shows up in AI answers.
Related trends.
MediaSocial commerce overtakes search commerce revenue at The Independent
For the first time, The Independent earned slightly more commerce revenue from social than from SEO in September, CEO Christian Broughton told a Digiday event in London. He called the gap narrow but said the direction is clear.
Why it mattersPublishers' commerce traffic is moving from search to social, and so are product discovery budgets.
AIOpenAI seeks an agency lead to make ChatGPT ads a regular buy
OpenAI is recruiting an Agency Partner in New York to build joint business plans with holding companies and independents. It wants ChatGPT ads to move past pilots; the company said in August they had hit a $1B annualised run rate.
Why it mattersExpect agency deals and spend commitments for ChatGPT ads, the way search and social are bought today.
AIOpenAI leans on field marketing to sell ChatGPT to companies
OpenAI's EMEA B2B marketing head says in-person field marketing is currently its strongest channel for enterprise sales. The company pairs events with creators, a fixed webinar calendar and local market teams, slotting launches into that rhythm instead of building new campaigns.
Why it mattersEven AI's biggest brand finds enterprise deals still close face to face.
