TikTok permanently suspends the ad account for the 'Musk' documentary.
TikTok told distributor Bleecker Street that the ad account for Alex Gibney's documentary 'Musk' was permanently suspended over political content. Meta and YouTube first rejected the trailer ads but later allowed them; X has refused to run them.
Why it matters
Platforms' rules on political content can block entertainment marketing with little warning.
Related trends.
PlatformsMeta drops business-terms clause that seemed to allow AI scraping
Meta's updated commercial terms said it could use content from a business account's websites to build and train its products, which legal experts read as a licence to scrape publishers. After pushback, Meta removed the wording and said its crawling practices haven't changed.
Why it mattersBrands and publishers on Meta business accounts should watch how terms treat their web content.
PlatformsGoogle's Universal Cart goes live in the US
First shown at I/O, the cart saves products from many retailers across Search and Gemini, flags price drops and restocks, and suggests promo codes and card perks. Checkout runs on Google's open Universal Commerce Protocol.
Why it mattersGoogle moves closer to owning the basket, not just the product search.
PlatformsMeta sells reserved, TV-style ad windows with Super Burst
Advertisers can now book a 3–24 hour block on a single day across Facebook and Instagram, with price and reach fixed upfront and delivery guaranteed within 5% of forecast. Meta is also testing a paid first slot in the feed.
Why it mattersGives brand teams a launch-day buy that behaves like TV, inside Meta's auction world.
