TikTok signs Made By Us Studios for exclusive creator microdramas.
TikTok has a deal giving it exclusive rights to selected microdrama series from Made By Us Studios, whose creator-led shows feature names such as Teyana Taylor and King Bach. The content will feed TikTok and its PineDrama app.
Why it matters
Microdramas are becoming a real inventory and integration format for brands on TikTok.
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