Netflix opens programmatic pause ads and adds nine EMEA ad markets.
At its first UK Upfront, Netflix said pause ads become buyable through partner DSPs from October and demographic targeting will add income and household composition. Its ad plan launches in nine more European countries on 1 March 2027.
Why it matters
Netflix inventory is getting easier to buy programmatically, with sharper audience targeting.
Related trends.
TV & StreamingDubai Media channels head to 450,000 hotel rooms worldwide
Dubai Media Incorporated signed a distribution deal at MIPCOM 2026 that puts its TV channels in about 12,000 hotels globally. The distributor wasn't named. The broadcaster also met AI vendors about production, dubbing and translation tools.
Why it mattersGulf broadcasters are hunting audiences abroad, which widens reach for advertisers on their channels.
TV & StreamingNetflix swaps content chief for Peter Rice amid 1,000 layoffs
Bela Bajaria is leaving Netflix after ten years as former Disney and Fox executive Peter Rice becomes chief content officer, running series, film and live events worldwide. The change came in the same week Netflix cut about 1,000 jobs, roughly 6%.
Why it mattersA content reset at the biggest streamer could shift the shows and live events advertisers buy into.
TV & StreamingTikTok signs Made By Us Studios for exclusive creator microdramas
TikTok has a deal giving it exclusive rights to selected microdrama series from Made By Us Studios, whose creator-led shows feature names such as Teyana Taylor and King Bach. The content will feed TikTok and its PineDrama app.
Why it mattersMicrodramas are becoming a real inventory and integration format for brands on TikTok.
