Meta blocks ByteDance and TikTok promotion ads in seven markets.
Meta has stopped ByteDance, and any advertiser sending users to TikTok or other ByteDance apps, from buying ads on Facebook and Instagram in seven countries including the US and Egypt. The ban took effect immediately amid a wider child-safety dispute between the rivals. Buyers say the link ban complicates cross-platform creator work.
Why it matters
Cross-platform campaigns driving traffic to TikTok must be rebuilt for affected markets, including Egypt.
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