McCann's Tyler Turnbull named next CEO of WPP Creative.
WPP has hired McCann global CEO Tyler Turnbull to lead WPP Creative from early 2027, succeeding Jon Cook. The unit will bundle creative agencies with media, data, production, commerce and technology capabilities.
Why it matters
A top Omnicom-side leader defecting signals WPP's push to reset its creative offer, including in MENA networks.
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