⁨HYVE opens in Dubai and Riyadh with an AI-run media model⁩.

⁨A new media agency, HYVE, has launched with full operations in both Dubai and Riyadh. It runs paid and organic media, data and customer experience on its own AI platform, Honeycomb.⁩

⁨HYVE was founded this year by three partners. Beth Williams leads paid media and operations and has held senior agency roles in London, Melbourne, Dubai and Riyadh. Anis Chohan, a Dubai-based technology entrepreneur, is head of AI and engineering and builds Honeycomb. Wajid Ali runs technology and customer experience management, with more than 20 years in data-driven marketing. Honeycomb pulls together more than 150 data sources, from performance platforms and market research to analytics and clients' first-party data, plus a layer the agency calls HYVE Memory, which stores what its people know about each brand and its past results. That platform runs AI agents that help the team plan, activate and measure media.⁩

⁨The agency is treating Saudi Arabia as a founding market, not an offshoot of a UAE business. Its pitch targets complaints marketers raise often: scattered data, scopes of work that keep changing, and media teams organised around channels rather than business goals. Ali argues AI only pays off when the operating model is built around it instead of bolted onto old processes.⁩

⁨Campaign Middle East's launch report names no clients, staff numbers or results, and says nothing about pricing or how Honeycomb's agents are checked by people before money is spent.⁩

⁨For Saudi and Gulf brands reviewing their media set-up, HYVE is one more independent offering joined-up data and measurement linked to growth. The useful questions in a pitch are practical ones: who owns the data the agents learn from, how attribution is done, and what a client can see.⁩