Google Ads Data Manager drops hashing rule from 16 November.
From 16 November, Google Ads Data Manager will stop requiring SHA-256 hashed customer data for Customer Match and enhanced conversions. It will take encrypted data by default and match it inside a sealed, hardware-isolated environment. The notice surfaced via an advertiser's LinkedIn post.
Why it matters
Teams uploading first-party lists should check how their pipelines handle the switch.
Related trends.
YouTube tests AI answers at the top of every search
A week after opening Ask YouTube to all US users, YouTube is testing AI-generated answers above regular results for ordinary searches too. Users can ask follow-ups or scroll past to videos. The test covers some signed-in US desktop users searching in English.
Why it mattersIf it sticks, AI summaries could sit between creators' videos and the people searching for them.
LinkedIn rolls out scannable business cards for digital wallets
LinkedIn is adding a digital business card members can design, save to their phone's wallet and let others scan to connect after meeting in person. It is rolling out globally over the coming months.
Why it mattersUseful for events teams and B2B sellers turning booth chats into LinkedIn connections.
Meta's 30 October terms preview still shows AI training wording
A day after The Verge reported Meta had cut a contested clause, PPC Land found Meta's published preview of its new Commercial Terms still let it use content from business sites to 'train' its products. The terms take effect on 30 October.
Why it mattersPublishers and brands with Meta business accounts should read the final text before 30 October.
