Google Ads starts adding site coupons to campaigns automatically.
From 12 October, Google Ads can pull deals and coupons from an advertiser's website into ads. It applies to Search and Performance Max campaigns with location assets and no promotion assets. Enrolment is automatic; advertisers can opt out in automated asset settings.
Why it matters
Check the setting so expired or off-brand offers don't appear in your ads.
Related trends.
AdvertisingGoogle Ads lets advertisers cap Display and Search partner spend
Search, Shopping and Performance Max campaigns can now set Display and Search partners to low priority and cap them as a share of daily budget, down to zero. Google only promises best effort, and API support comes later.
Why it mattersMore control over low-quality inventory, though the cap isn't a hard guarantee.
PlatformsGoogle's Universal Cart goes live in the US
First shown at I/O, the cart saves products from many retailers across Search and Gemini, flags price drops and restocks, and suggests promo codes and card perks. Checkout runs on Google's open Universal Commerce Protocol.
Why it mattersGoogle moves closer to owning the basket, not just the product search.
PlatformsMeta sells reserved, TV-style ad windows with Super Burst
Advertisers can now book a 3–24 hour block on a single day across Facebook and Instagram, with price and reach fixed upfront and delivery guaranteed within 5% of forecast. Meta is also testing a paid first slot in the feed.
Why it mattersGives brand teams a launch-day buy that behaves like TV, inside Meta's auction world.
