⁨DAZN loses $979.7m in 2025 as ads reach 10% of revenue⁩.

⁨DAZN Sports Media's first consolidated UK accounts show a $979.7m loss for 2025 on revenue of $3.8bn. Advertising made up 10% of revenue, up from 9%, the first audited look at the size of the streamer's ad business.⁩

⁨The accounts, filed at Companies House on 7 October and reported by PPC Land on 23 October, cover the year to 31 December 2025; the 2024 comparisons are unaudited. Revenue rose 22.2% to $3,799.7m, helped by the FIFA Club World Cup and growth in subscribers, average revenue per user and advertising. Operating costs reached $4,740.6m, giving an operating loss of $939.8m. Sports rights cost $3,014.8m, almost flat, while management charges from other DAZN companies jumped from $15.3m to $575.1m. Europe, the Middle East and Africa produced about 80% of revenue.⁩

⁨The filing doesn't give advertising in dollars. PPC Land estimates it at roughly $380m from the rounded share. Net liabilities almost doubled to $2.41bn, and the directors say Access Industries, DAZN's owner, has put in more than $7bn to the end of 2025, plus $360m in loans so far in 2026, backed by a letter of support they describe as not legally binding. DAZN is also moving its parent company to the Cayman Islands.⁩

⁨There are no subscriber numbers, viewing hours or ad rates in the accounts, and the figures cover a sub-group rather than all of DAZN. An analyst quoted by PPC Land cites outside reports of a $1bn equity injection from Saudi Arabia's Public Investment Fund in 2025; the filing doesn't confirm it.⁩

⁨For sponsors and media buyers in the Gulf weighing sports streaming, the accounts are a reminder that live sport inventory sits on fragile economics. Ask for audience and verification data before committing, as the platform itself publishes little.⁩