ChatGPT to test image-led ads during image generation.
OpenAI will test a labelled visual ad format shown alongside image generation for Free and Go users in the US, starting later in October. It also added conversion integrations, attribution partners, negative-phrase controls and brand-suitability pilots with DoubleVerify and IAS.
Why it matters
ChatGPT ads are gaining visual formats and standard measurement, making them easier to plan and justify.
Related trends.
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