Safari tracker block: eCPMs down 10.5% on updated devices, says Aditude.
A recent Safari update blocked several large cross-site tracking vendors without warning, The Trade Desk's ad server among them. Aditude sees eCPMs down 10.5% on the new version, though only about 8% of users have upgraded so far.
Why it matters
Q4 is peak revenue season, and losses grow as more iPhones update.
Related trends.
PlatformsGoogle's Universal Cart goes live in the US
First shown at I/O, the cart saves products from many retailers across Search and Gemini, flags price drops and restocks, and suggests promo codes and card perks. Checkout runs on Google's open Universal Commerce Protocol.
Why it mattersGoogle moves closer to owning the basket, not just the product search.
PlatformsMeta sells reserved, TV-style ad windows with Super Burst
Advertisers can now book a 3–24 hour block on a single day across Facebook and Instagram, with price and reach fixed upfront and delivery guaranteed within 5% of forecast. Meta is also testing a paid first slot in the feed.
Why it mattersGives brand teams a launch-day buy that behaves like TV, inside Meta's auction world.
PlatformsYouTube Music starts labelling AI-generated songs, main app next
YouTube Music now shows an "AI" tag on tracks it believes were made mainly with generative AI, such as AI-written compositions and vocals. The labels are coming to the main YouTube app too, backed by in-house detection and music partners.
Why it mattersBrands licensing or making AI music for ads should expect it to be visibly flagged.
