Resources.

Hand-picked sites for agency and marketing teams, from creative, copy and design to social, influencers, PR, production, strategy, media and AI, each with our take on when to use it.

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20 sites

Social mediarunway.com
Runway (opens in a new tab)
Runway's platform for making and editing video and images with AI. It turns a prompt, image or clip into video, carries an edit across a whole clip, and works inside Premiere Pro and After Effects.
Our takeGood for quick social edits and for turning a storyboard into an animatic before the shoot. The free plan's 125 one-time credits are enough to try it; label AI-made footage where a platform asks.
Free, with paid plansVisit site (opens in a new tab)
Social mediazeely.ai
Zeely (opens in a new tab)
An AI ad platform aimed at small sellers. It turns a product or a link into image and video ads, including AI avatar and UGC-style videos, and can launch Meta ads in bulk.
Our takeSuits small e-commerce and local brands that need many ad variations fast. There's no free plan, and the site is English-only: test its Arabic before a Saudi campaign.
PaidVisit site (opens in a new tab)
Social mediaplayplay.com
PlayPlay Social Media Post Generator (opens in a new tab)
A free tool from the video platform PlayPlay that writes social captions. Give it a topic, a platform (LinkedIn, TikTok, Instagram, Facebook or X), a language and a tone, and it suggests three posts.
Our takeHandy for a first draft or quick variations of a caption. It writes in English and five European languages but not Arabic, so keep it for English posts.
FreeVisit site (opens in a new tab)
Social mediaads.tiktok.com
TikTok Creative Center (opens in a new tab)
TikTok's free hub for ad inspiration and trends. Top Ads shows high-performing ads with engagement and click-through figures; Trends lists trending hashtags by industry, with a trendline and audience insights for each. Logging in unlocks the full data.
Our takeOpen it before writing any TikTok brief. Pull a few Top Ads to show what already works, then check the hashtag trends for the client's industry before locking the calendar.
FreeVisit site (opens in a new tab)
Social mediafacebook.com
Meta Ad Library (opens in a new tab)
Meta's searchable library of the ads running across its platforms. You can search by advertiser Page or keyword to see every active ad a Page is running.
Our takeOur go-to for competitor checks. Look up rival brands' Pages before a pitch or a quarterly review to see which creative, offers and formats they are running now.
FreeVisit site (opens in a new tab)
Social mediaadstransparency.google.com
Google Ads Transparency Center (opens in a new tab)
Google's searchable record of who its advertisers are and which ads they show. You can search by advertiser name or website, filter by region and date, and see whether ads ran on Search, YouTube or Maps.
Our takePair it with the Meta Ad Library to cover rivals' search and YouTube ads. The date filter shows what they ran during Ramadan or a launch.
FreeVisit site (opens in a new tab)
Social mediacapcut.com
CapCut (opens in a new tab)
A video editor for phone, desktop and browser, with templates and tools aimed at social video. The free version covers the essentials, including auto-generated captions; Pro adds premium AI tools and advanced export options.
Our takeOur pick for quick edits to Reels and TikToks on the go. For Arabic work, test captions and fonts before building a template around them.
Free, with paid plansVisit site (opens in a new tab)
Social mediametricool.com
Metricool (opens in a new tab)
A social media planner and analytics tool covering Instagram, TikTok, YouTube, Facebook, LinkedIn, X and more, with competitor tracking, automated reports and Google, Facebook and TikTok ads in one dashboard. The free plan covers one brand.
Our takeA sensible default for smaller teams and freelancers: the free plan is enough to plan and publish for one brand. Note that Snapchat isn't on its list of networks.
Free, with paid plansVisit site (opens in a new tab)
Social mediaplan-it.media
Planit (opens in a new tab)
A web app for building digital media plans. Choose objectives and channels, set CPM, CPC and CPV benchmarks, and export the plan to PDF or Excel. Free calculators cover CPM, CPC, CPV, and reach and frequency.
Our takeGood for fast pitch plans and for sense-checking a budget. Replace its default benchmarks with your own Saudi and Gulf rates before a plan goes to a client.
Free during betaVisit site (opens in a new tab)
Social mediasimilarweb.com
Similarweb (opens in a new tab)
Similarweb ranks the most visited websites in Saudi Arabia, overall and by category, and its free tools check a site's traffic and research keywords. Full rankings, exports and deeper data sit behind a trial and paid plans.
Our takeUse it to size publishers and competitors before a digital buy. Treat its figures as directional, and ask publishers for their own analytics before you commit.
Free, with paid plansVisit site (opens in a new tab)
Social mediabusiness.google.com
Google Ads Keyword Planner (opens in a new tab)
Google's free keyword tool inside Google Ads. It suggests related keywords, shows how often terms are searched and how that changes over time, and forecasts clicks, impressions and conversions for a budget, with a suggested bid for each keyword.
Our takeThe starting point for any search plan's keyword list and budget. It opens only once a Google Ads account is set up in Expert Mode, with a campaign created.
FreeVisit site (opens in a new tab)
Social mediabusiness.google.com
Google Ads Reach Planner (opens in a new tab)
Google's free planning tool for YouTube video campaigns, inside Google Ads. It forecasts reach, frequency, views and conversions for a budget, compares campaign types and mixes of ad formats, and in selected countries models TV and YouTube together.
Our takeRun it before you recommend a YouTube budget, so the plan shows the reach and frequency the money buys. Find it under Planning in the Google Ads Tools menu.
FreeVisit site (opens in a new tab)
Social mediaiabmena.com
IAB MENA (opens in a new tab)
A not-for-profit industry body for digital media and data-driven advertising in the Middle East and North Africa, based in Dubai. It runs events, webinars and masterclasses, keeps a regional glossary and links to IAB's global standards.
Our takeFollow it for the standards behind newer buys such as CTV and retail media. Membership adds its adspend reports, so check whether your agency already belongs.
Free, with paid plansVisit site (opens in a new tab)
Social mediagmedia.gov.sa
General Authority for Media Regulation (opens in a new tab)
The Saudi authority that develops and regulates the media sector. Its site carries the sector's laws and regulations, news and e-services, including one for companies that set up and run audience measurement for TV, radio, print and digital media.
Our takeGo to the regulator's own laws and regulations page whenever a Saudi plan raises a compliance question, and quote it rather than a secondhand summary.
Visit site (opens in a new tab)
Social mediamepra.org
MEPRA (opens in a new tab)
The Middle East Public Relations Association, a non-profit founded in the UAE in 2001. It runs the MEPRA Awards, training through MEPRA Academy, a mentoring programme and leadership events, including an annual Leadership Majlis in Riyadh.
Our takeJoin for the mentoring, the training and the CPD it runs with CIPR. If you lead comms in Saudi Arabia, put its Riyadh Leadership Majlis in the calendar.
Visit site (opens in a new tab)
Social mediazawya.com
Zawya (opens in a new tab)
LSEG's business and finance news site. Its press release section carries announcements from companies, governments and organisations across the Middle East and North Africa, and its Arabic edition has its own press release section.
Our takeSend English releases to its PR desk and Arabic ones to its Arabic desk; both are on the contact page. The feed also shows what competitors are announcing.
Visit site (opens in a new tab)
Social mediaprovokemedia.com
PRovoke Media (opens in a new tab)
A trade title for PR and communications, formerly The Holmes Report. It publishes news and analysis, the Global PR Agency Rankings and Agencies of the Year, and runs the SABRE Awards. Some long reads are for premium subscribers.
Our takeCheck its Middle East agency lists before a pitch, a hire or an awards entry, and use the global rankings to size up the network agencies you're up against.
Free, with paid plansVisit site (opens in a new tab)
Social mediaqwoted.com
Qwoted (opens in a new tab)
A platform that connects journalists looking for sources with experts and PR teams. You build profiles for your spokespeople, get real-time alerts for matching requests and pitch from one place.
Our takeStart on the free plan to see which requests suit your spokespeople. It allows two pitches a month with a two-hour delay, so upgrade only if you pitch weekly.
Free, with paid plansVisit site (opens in a new tab)
Social mediaprnewswire.com
PR Newswire Middle East (opens in a new tab)
Cision's press release wire, with a Middle East site and a feed of Arabic-language news. It distributes releases and offers tools for targeting, monitoring and reporting. Prices aren't published.
Our takeUse it when an announcement needs international reach. Before booking, ask exactly which Gulf and Arabic-language outlets your release will reach.
PaidVisit site (opens in a new tab)
Social mediamuckrack.com
Muck Rack (opens in a new tab)
A PR platform built on a database of journalists, with tools for pitching, media monitoring and reporting. Journalists use it free; PR teams pay, with plans for brands and agencies and pricing on request.
Our takeBook a demo before an international push and ask how well it covers Gulf and Arabic-language outlets; its pricing page doesn't mention the region.
PaidVisit site (opens in a new tab)