YouGov: LG, Tasali and Toshiba lead Saudi ad-awareness gains in September.
YouGov’s September ranking puts LG first for growth in recalled advertising, followed by Tasali and Toshiba. The metric measures visibility, not sales or effectiveness.
By Brief & Butter · Nov 1, 2026
LG recorded the largest increase in advertising awareness in YouGov’s Saudi Arabia ranking for September 2026, published on 12 October. Its score rose from 20.7% in August to 28.9% in September, an increase of 8.2 percentage points.
Tasali followed with an 8.0-point increase, from 20.7% to 28.7%. Toshiba rose 6.6 points, from 8.3% to 14.9%.
Why it matters
The ranking shows which brands gained recalled advertising visibility. It does not establish which spent most, sold more or delivered the strongest return on investment.
What the measure means
YouGov BrandIndex tracks brands through daily surveys. Ad Awareness measures whether consumers recall seeing a brand’s advertising in the previous two weeks; this ranking compares monthly scores. These are September results, not November consumer data. The public article does not provide a sample size alongside this table.
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