Freelance is becoming its own career model, says TLA Consulting’s Tatiana Laudati.
Tatiana Laudati tells Communicate that agencies are buying senior expertise by project or for a few days at a time, while competition puts pressure on freelance rates.
By Brief & Butter · Nov 1, 2026
Freelance work is increasingly a category of its own rather than a trial for a permanent job, argues TLA Consulting’s Tatiana Laudati in a Communicate interview published on 1 November 2026.
Her account focuses on fractional expertise, with businesses buying senior input for a defined number of days, and a crowded consultant market that gives agencies more negotiating power. She also describes tighter timelines and stronger demand for execution rather than longer strategy engagements.
For independent creatives and marketers, the practical implication is to define the problem they solve, agree scope early and show the value they can deliver. Laudati cautions that today’s flexible staffing choices are not yet proof of a lasting structural shift.
This is one practitioner’s experience, not a market-wide survey. It adds the freelancer’s perspective to Brief & Butter’s earlier coverage of GCC agency hiring freezes and Saudi retention pressures.
Source: Communicate, 1 November 2026.
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