Pepperstone extends Aston Martin Aramco deal and names Alonso ambassador from 2027.
Aston Martin Aramco confirmed an expanded Pepperstone partnership on 27 October, with Fernando Alonso becoming the trading brand’s global ambassador from 2027.
By Brief & Butter · Nov 1, 2026
Aston Martin Aramco announced on 27 October 2026 that it is extending and expanding its partnership with online trading provider Pepperstone. Fernando Alonso will become a global ambassador for the brand from 2027.
The team said the expanded deal would be marked at the Mexico City Grand Prix with a specially designed Pepperstone helmet for Alonso and updated branding on the car. The partnership began in 2025.
For sports marketers, the development combines team sponsorship, a driver endorsement and visible activation within one relationship. The team’s statement does not disclose the deal’s value or establish a measurable return for the sponsor. The Aramco-branded team provides a Saudi connection, but no Saudi-specific activation is announced.
Source: Aston Martin Aramco, 27 October 2026.
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