ICT Access and Usage Statistics for Households and Individuals 2025.
GASTAT's official yearly survey of internet, device and e-commerce use, based on a sample of nearly 20,000 households in all 13 regions. It shows near-universal internet use, with almost all users on social networks and most adults buying online.
By General Authority for Statistics (GASTAT) · Jan 1, 2026
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GASTAT's official yearly survey of internet, device and e-commerce use, based on a sample of nearly 20,000 households in all 13 regions. It shows near-universal internet use, with almost all users on social networks and most adults buying online.
Key findings
- 99.0% of people aged 15-74 use the internet (99.3% of Saudis, 98.6% of non-Saudis), and 96.8% of them go online daily.
- Social networking is the top online activity at 96.2% of users, ahead of watching video (79.4%) and researching products (57.2%).
- 98.4% go online mainly from a mobile phone; only 8.6% use laptops.
- 71% of individuals bought goods or services online, rising to 80.2% among Saudi nationals.
- 88.8% of online buyers bought clothing, footwear or sports goods, and 40.2% bought cosmetics.
Why it matters
This is the official baseline to cite in any Saudi media plan: social and mobile reach effectively the whole adult population.
About this report
Published by General Authority for Statistics (GASTAT), 2026-01. Free to download. Get the full report from General Authority for Statistics (GASTAT)