X Brand Exchange, issue 25: who Saudis talked about most this week.
Saudi National Bank led the week on X, with McDonald's, Ninja and Al Murabba Al Jadid topping their sectors by mentions.
By Balaconah · Oct 4, 2026
Members report. Reports will be part of our members tier. Free to read for now.
Balaconah's weekly X Brand Exchange ranks the brands Saudis talked about most, sector by sector. Issue 25 covers 27 September to 3 October 2026.
Top of the week
Saudi National Bank led the whole board with about 32,000 mentions, 54,900 engagements and 237 million visibility. Alinma Bank came second among banks with about 21,500 mentions.
Sector leaders by mentions
- Restaurants: McDonald's, with about 4,500 mentions and 47,100 engagements
- Cafés: Kayan Cafe, with 590 mentions. Dunkin' drew the most engagement of the café leaders, at about 20,800
- Perfumes and oud: Assaf, with about 2,700 mentions
- E-commerce: Ninja, with about 13,700 mentions and 1.2 billion visibility
- Real estate: Al Murabba Al Jadid, with 109 mentions and 5,600 engagements
How it is counted
Balaconah uses the official X API and counts public conversation in Saudi Arabia from Sunday to Saturday. Mentions include posts, replies and reposts. Engagement covers likes, reposts, replies, clicks and quote posts.
The publisher notes that these numbers show conversation on X. They do not measure a brand's commercial performance.
Source: Balaconah, X Brand Exchange, issue 25. See the full tables.