February 2026 in KSA
Culture & LifestyleFor marketers
Feb 22 · Saudi Arabia · Nationwide
Saudi Founding Day 2026.
Public holiday marking the founding of the first Saudi state in 1727, when Imam Muhammad bin Saud established the Diriyah emirate. Commemorated nationwide each 22 February.
Why it matters for marketers
A good moment for heritage and identity campaigns. Brands often lean into Saudi history and national pride.
Also in February 2026.
The Sunday Brief