January 2027 in KSA & the Gulf
EntertainmentFor marketers
Jan 1–31 · Riyadh
Riyadh Season 2026: January.
DevelopingUpdate: Riyadh Season hasn't announced its January programme beyond these items, or closing dates for its zones. The season runs until 1 March 2027, according to a GEA statement carried by SANA.
Riyadh Season carries on into January. The official guide lists live AFC Asian Cup 2027 screenings at The Groves from 7 January and the end of Rotana's concert series on 15 January; no other January dates have been announced.
What to expect
- Season zones with no announced closing date: Boulevard City, Boulevard World, Wonder Garden, The Groves and Farmers Market
- AlDirah Winter's 128-day run, which began on 1 Nov, continues
- From 7 Jan: The Groves shows the AFC Asian Cup 2027 live at The Lakefront
- Until 15 Jan: Rotana's concert series ends; artists not yet announced
Why it matters for marketers
January is quiet so far, but live AFC Asian Cup screenings at The Groves give football and food and drink brands a fan setting while the tournament runs.
Also in January 2027.
The Sunday Brief