November 2026 in KSA
BusinessFor marketers
Nov 24–25 · Crowne Plaza RDC, Riyadh
Athar: Saudi Festival of Creativity 2026.
PostponedUpdate: The organisers have postponed this fourth edition, planned for 24–25 November, to the second quarter of 2027, citing the regional situation. The Athar Awards ceremony moves with it. New dates have not been announced yet.
The fourth Athar festival, organised by Motivate Media Group and TRACCS. Content streams cover strategic creativity, AI and data-driven marketing, screen and influencer work, and Saudi market dynamics, with a new Campaign Showcase format.
What to expect
- Four content streams: Strategic Creativity, Future Forward, Screen & Influence, Decoding Saudi
- New Campaign Showcase format: agency and brand executives in conversation
Why it matters for marketers
The main creative gathering for Saudi marketers. Most of the country's agency and brand leaders are in one building for two days.
Also in November 2026.
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