October 2026 in KSA
Culture & LifestyleFor marketers
Oct 23–31 · AlUla
AlUla Wellness Festival.
DevelopingUpdate: When we checked on 17 October, Experience AlUla's festival page didn't list dates for this year's edition. Check with Experience AlUla before planning around 23–31 October.
A nine-day festival that combines endurance sport with mindfulness, held across AlUla's desert valleys, oases and heritage sites. It attracts runners, cyclists, yoga practitioners and wellness travellers from Saudi Arabia and abroad.
What to expect
- AlUla Half Marathon, 24-hour endurance race, duathlon and Ashar Valley tri
- Nine-day yoga programme and a Team Jayco AlUla cycling camp
- Open-air VOX Moonlight Cinema screenings
Why it matters for marketers
A good fit for sportswear, health, hospitality and premium travel brands that want to reach active, affluent wellness audiences.
Also in October 2026.
The Sunday Brief