Saudi Arabia
Diriyah Season Out of PhoneDiriyah Season · FP7 McCann / UM
- Bronze The Trendsetter
MENA · TikTok
TikTok Ad Awards METAP.
TikTok's regional ad awards programme for the METAP markets judges campaigns that ran on the platform across categories such as Community Core, Goal Digger, Big Branding Energy and Sound On Please, topped by The G.O.A.T. The first edition was staged in Dubai in 2024 and the 2025 edition moved to Riyadh's KAFD Conference Center, where Saudi and GCC brands took a large share of the trophies.
Official website ↗Ceremony
Jan 21, 2026
Results.
UAE
#MakeUpForThePayGapItsHerWay · Leo Burnett
- Grand Prix The G.O.A.T. (Greatest of All Time)
- Gold It's the Creative for Me
- Gold Community Core
UAE
FawazirChevrolet Arabia · Commonwealth//McCann
- Gold It's the Creative for Me
UAE
For The Spicy Love of FriesKFC Arabia · TBWA\RAAD
- Gold Bougie on a Budget
UAE
Lexus Content LabAl-Futtaim Lexus · Memac Ogilvy
- Silver Community Core
- Winner The People's Choice
UAE
A Mama and Baba kinda loveChevrolet Arabia · Commonwealth//McCann
- Silver Bougie on a Budget
UAE
The Original GameChangersKFC Arabia · TBWA\RAAD
- Silver The Trendsetter
UAE
Wastan in RamadanChevrolet Arabia · Commonwealth//McCann
- Silver It's the Creative for Me
UAE
Keep Asking WhyNissan Middle East · TBWA\RAAD
- Bronze Sound On Please!
UAE
The OriginalsKFC Arabia · TBWA\RAAD
- Bronze Sound On Please!
South Africa
Hear ZA Hearing ChallengeVodacom · VML
- Gold Community Core
- Gold Sound On Please!
Turkey
Saraylı FurnishingsQNB Finansbank · Kompüter
- Gold Community Core
- Silver It's the Creative for Me
South Africa
Feel the FireChicken Licken · Joe Public
- Gold It's the Creative for Me
MENA
The Comfort Chronicles Ramadan SeriesComfort Arabia · Unilever
- Gold The Trendsetter
Turkey
Another Kind of Girl MathKız Başına · Senfonico
- Silver Community Core
- Silver It's the Creative for Me
Turkey
Luminous630 Crash Test Live CampaignNIVEA · Beiersdorf
- Silver The Trendsetter
- Bronze Community Core
South Africa
Bedtime StoriesCity Lodge · TBWA\Hunt\Lascaris
- Silver Sound On Please!
Turkey
This GirlMolped · H2o United
- Silver The Trendsetter
South Africa
Reusable AdsCity Lodge · TBWA\Hunt\Lascaris
- Bronze Bougie on a Budget
Turkey
Sound off please!Migros Yemek · unknowns
- Bronze Sound On Please!
MENA
The Comfort Chronicles Ramadan SeriesComfort Arabia · Unilever
- Bronze It's the Creative for Me
South Africa
The Lunch Bar ManLunch Bar · VML
- Bronze It's the Creative for Me
Lebanon
You Be The JudgeRoadster Diner · TBWA\RAAD
- Bronze Community Core